Essilor of America, Inc. has teamed with 3M Company to debut a state-of-the-art lens, Crizal Avancé with Scotchgard Protector, the Anti-Reflective lens that's made to stay clean. This exciting new generation of Crizal® lenses offers customers an unprecedented level of lens performance, cleanability and clarity.

Crizal Avancé with Scotchgard Protector lenses offer patients the best available AR technology by combining the dramatically improved cleanability of the super-hydrophobic topcoat with the industry-leading, anti-reflective, cleanability and durability benefits of Crizal Alizé with Clear Guard™ lenses along with the unmatched protection of Scotchgard Protector.

NEW Crizal Avancé with Scotchgard Protector lenses offer: Market-leading cleanability Cleanability that lasts for the life of the prescription THE best durability in the market

"Other lenses smear, smudge and break down over time, losing their cleanability" said Carl Bracy, vice president of marketing for Essilor of America. "By combining this familiar and trusted brand with the number one prescribed anti-reflective lens in the United States, eye care professionals [ECPs] will be able to sell Crizal lenses with greater ease and success than ever before."

Beginning Jan. 15, 2008, Crizal Avancé with Scotchgard Protector lenses will be available to ECPs and their patients.

For more information on the new Crizal Avancé with Scotchgard Protector lenses, please contact your Crizal representative.